It’s easier to operate your business under someone’s name than to start from scratch. Most multinational and well to do business cooperation we see around the world are actually on a franchise agreement.

We are using expansion and growth strategy to be outstanding in the Latin market of fast food meals. Our brand allows people around the country to be part of our restaurant chain through a franchise.

In a business format franchising, the public will see your business as one with us. We will provide you with all the things you need to run the business up to standard.

Some of the things that come with a business formatting franchising are: brand standards, training, quality control, operating manuals, and marketing strategy.

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How does it works?

The system involves two people – the franchisor and franchisee.

A franchisor is a person who owns the brand’s trademark, business, or trade name. A franchisee, on the other hand, is the person who’s paying a royalty to use the franchisor’s name and system.

If you want to involve in a franchise agreement, you will pay an initial fee for the right to operate your business under the franchisor’s name and system.


In the real sense, franchising goes beyond using a franchisor’s trademark, brand name, and operating your business under his system. It includes the value of the franchisor’s brand and how he supports you. Franchising also covers how you meet your obligations regarding delivery products and services which meet the brand’s standard, etc.

So, in a nutshell, franchising is all about your relationship with a franchisor. And when you keep the terms and conditions guiding such a relationship, it’s a beautiful one.

Always bear in mind that the most valuable asset of a franchisor is his brand. Do you know why? The answer is simple; customers are more concerned about a brand than a business owner.

As a franchisee, you should be more concerned about protecting the franchisor’s brand image. And you can achieve this by developing good relationships with customers; have excellent customer service and consistency in the quality of your products.

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